Privacy Policy

Little Bird Aesthetics

Effective date: 22/12/2025

Last updated: 22/12/2025

Introduction

Little Bird Aesthetics ("we," "us," or "our") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our services or visit our website at www.littlebirdaes.co.uk.

We are the data controller responsible for your personal data and are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information we collect

We collect and process the following types of personal information:

Contact and Identity Information:

Full name
Email address
Telephone number
Postal address

Appointment and Treatment Information:

Appointment history and scheduling details
Treatment preferences and records
Medical and health information (e.g. allergies, skin conditions, medical history)
Consent forms for treatments
Before-and-after photographs (with your explicit consent)

Financial Information:

Payment information processed by our third-party payment processor
Billing address

Technical and Website Data:

IP address
Browser type and version
Cookie data and analytics information
Device information

Legal basis for processing

Under UK GDPR, we process your personal data based on the following lawful grounds:

Consent: You have given explicit consent for us to process your personal data for specific purposes, including medical consultations, treatment delivery, marketing communications, and photography.

Contract Performance: Processing is necessary to perform our contract with you for aesthetic services.

Legal Obligation: We may need to process your data to comply with legal and regulatory requirements.

Legitimate Interests: We may process data based on our legitimate business interests, such as improving our services, provided this does not override your rights.

How we use your information

We use your personal information for the following purposes:

Treatment and Care:

Providing aesthetic treatments (Anti-Wrinkle Injections, Lip Filler, Cheek Filler, and other services listed on our treatments page)
Maintaining accurate medical and treatment records
Ensuring safe and appropriate care based on your medical history
Following up on treatments and aftercare

Business Operations:

Managing appointments and bookings via Wix Booking
Processing payments
Responding to inquiries via our contact form
Improving our services and website functionality

Marketing and Communications:

Sending newsletters, promotional offers, and updates (only with your consent)
Sharing treatment results and testimonials (only with explicit consent)
Social media engagement

Analytics and Website Improvement:

Understanding how visitors use our website
Analysing website performance via Google Analytics
Improving user experience

Data sharing and third parties

We may share your personal data with trusted third-party service providers who assist us in operating our business:

Service Providers:

Wix: Website hosting and booking platform

Payment Processors: for secure payment processing

Email Marketing Platforms: For sending newsletters and promotional communications (only if you opt in)

Google Analytics: For website analytics and performance tracking

All third-party providers are required to keep your data secure and use it only for the purposes we specify. We do not sell your personal data to third parties.

Legal requirements

We may disclose your information if required by law, regulation, legal process, or governmental request.

Cookies and tracking technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data.

Types of Cookies We Use:

Essential Cookies: Necessary for the website to function properly
Analytics Cookies: Google Analytics to understand how visitors interact with our site
Marketing Cookies: To deliver relevant content and track social media engagement

When you first visit our website, you will be asked to consent to non-essential cookies via our cookie banner. You can manage your cookie preferences at any time through your browser settings.

Before-and-after photography

With your explicit written consent, we may take before-and-after photographs of your treatments. These images may be used for:

Your medical records and treatment documentation
Marketing purposes (website, social media, promotional materials)

You have the right to:

Refuse photography at any time
Withdraw consent for use of existing photographs
Request removal or deletion of your images

Your consent for photography is separate from consent for treatment and will be documented on a specific consent form.

Data retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law:

Medical and treatment records: Retained for a minimum of 7 years after your last treatment, in compliance with medical record-keeping requirements

Marketing data: Retained until you withdraw consent or request deletion

Financial records: Retained as required by UK tax and accounting regulations

Website analytics: Anonymized and retained for statistical purposes

Your rights under UK GDPR

You have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.

Right to Rectification: Request correction of inaccurate or incomplete data.

Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data in certain circumstances.

Right to Restrict Processing: Request that we limit how we use your data.

Right to Data Portability: Receive your data in a structured, machine-readable format and transfer it to another provider.

Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.

Right to Withdraw Consent: Withdraw consent at any time where we rely on consent as the legal basis (this does not affect the lawfulness of processing before withdrawal).

Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated

Data security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss, destruction, or alteration. These measures include:

Secure data storage with encryption
Access controls and authentication
Regular security assessments
Staff training on data protection
Secure payment processing via certified payment processors

However, please note that no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children and minors

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors without appropriate parental or guardian consent.

International data transfers

Your personal data is primarily stored and processed within the United Kingdom and European Economic Area (EEA). If we transfer data outside these regions, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

Changes to the privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Little Bird Aesthetics
21 College Road

Cranwell Village

Sleaford

Lincolnshire

NG34 8DL
Email: contact@littlebirdaes.co.uk

Data Protection Enquiries:
For specific data protection questions or to exercise your rights, contact: contact@littlebirdaes.co.uk

Supervisory Authority:
If you are not satisfied with our response, you have the right to lodge a complaint with:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Telephone: 0303 123 1113